Public health communication may be highly effective when an ‘autonomy-supportive’ approach is used

By | May 28, 2022
Novel research led by psychologists from Durham University, UK and Illinois Institute of Technology, USA, along with the collaborative network of researchers around the world (under the consortium name ‘Psychological Science Accelerator Self-Determination Theory Collaboration’) have discovered that public health communication is highly effective when an ‘autonomy-supportive’ approach is undertaken compared to controlling message approach.